7 Killer Business Lead Generation Strategies That Can 2X Your Sales
7 Killer Business Lead Generation Strategies That Can Double Your Sales
To grow your business, you need to generate new leads. But, it's not enough to just get leads. You have to produce high-quality leads. Quality is one of the most important things to look for in sales leads.
And it's pointless to increase the volume of leads if you don't qualify them first. However, if you can raise the number of leads by 20% without sacrificing quality, your company will earn 20% more money. Unfortunately, generating leads is hard. 85% of marketers say that getting new leads is their biggest problem.
So, here are some of the most effective Business Lead Generation Strategieswe use regularly to increase lead quality and boost revenue.
Why is Lead Generation Important for Business?
A company without a lead creation strategy is a sitting duck. Its revenue and growth will rely on the whims of a target audience. Through the lead generation process, a firm develops this interest to attract possible consumers to their business. Most marketers use social media, SEO, emails, paid ads, social media, and website landing pages to create leads and increase revenue.
Lead creation is important for every brand because customers are the base of all businesses. Even with your great products/ services, your business cannot live without customers. Potential buyers provide sales and income, which guarantee a business's sustainability. Lead generation lets you learn what your future clients want and then use that knowledge to meet their demands. When you have a thorough sales funnel, it is easier to focus on your sales goals.
You get it — leads are important to the survival of your business. But how exactly does lead creation help your organization? Here are seven proven Business Lead Generation Strategies that can double your sales.
1. Ask Current Customers For Referrals
The best way to get leads is through referrals. Loyal clients might help you generate more leads for your company if you already have some. Never hesitate to ask your clients to recommend your company to their friends.
Your services or goods should be of such high quality that clients will take referrals for free. But, it’s a great idea if you offer incentives to promote additional referrals from customers who register for online credit services. For example, you may provide a percentage discount for each recommendation that a consumer brings to your company.
Customer referrals are an excellent technique to produce leads for your company. Because they are profitable, and your existing customers will perform the majority of the effort to obtain prospects.
2. Generate Quality Leads from LinkedIn
Did you know that the LinkedIn audience has 2x purchasing power than the average website audience? With over 722 million users on the site, using LinkedIn for your B2B marketing can bring great results for your company. Building relationships with other business leaders is important in lead creation for your business.
Plus, you may save a lot of time and reach a specific segment of your target clientele by using LinkedIn automation. Once you have a list of your target audience from LinkedIn, you can issue connection requests using LinkedIn automation rather than reaching out to each person individually. To interact with your leads, you may also automate follow-ups. LinkedIn automation is incredibly successful at generating leads if it is correctly implemented.
3. Follow up on Emails Using Direct Mail
Sending follow-up emails after a cold email is commonplace, and for good reason. A survey revealed that email campaigns with four to seven emails in a series had a 27% response rate. However, the campaigns with fewer follow-up emails received just a 9% response rate.
At this point, it is crucial to differentiate yourself from the competitors by interrupting the regular email cycle. Sending your clients straight, physical letters after email outreach offers a memorable experience. Consider that direct mail has been shown to generate greater response rates (4.4 percent against 0.12 percent for email).
You can also give discounts, and giveaways to your corporate audience to make them happy. Such surprises, especially combined with introduction letters or video chat invitations, create powerful impressions that help you generate leads.
4. A/B Test Your CTAs
Even if your team has written a successful CTA text, there is always room for improvement. A/B testing is the most effective technique to fine-tune a CTA. 60 percent of organizations use A/B testing on their landing pages, while 77 percent test their websites.
Once you've identified a successful CTA copy, A/B test it with a tool such as HubSpot's A/B Testing Kit, Crazy Egg, or AB Tasty. Then, if your testing has found a superior choice, A/B test that CTA as well! In short, don't stop testing.
5. Rank in Search Engines to Generate Leads
One of our test & tried Business Lead Generation Strategies is Search Engine Optimization (SEO). When your potential customers look for your services or products online, make sure they can find you. SEO might help you produce more leads for your organization.
Begin by conducting keyword research to determine which terms your target buyers use while looking for your products or services online to make purchases. Once you've selected your keywords, optimize your website content. If you sell extremely competitive items or services, organic ranking might be difficult.
However, adhering to optimal SEO strategies will enhance your chances of appearing at the top of Google's results pages. The more visible you are in search results, the more traffic you will receive from leads.
6. Use Chatbots for Better Customer Engagement
Your website's live chat tool might be a great way to generate leads. Chatbots are designed to assist website users in finding information quickly. Before making a sales pitch, chatbots may be a great help to respond to the queries of your website visitors. But here your goal should be to create a chatbot that is as conversational and human-like as feasible.
7. Remarket, Remarket, and Remarket
It is very rare for new visitors to your website to buy anything on their first visit. They arrive and depart in nearly real-time as they search websites for information on you and your competitors. You need to convert these visitors into leads by tagging them and re-engaging them with your content. This process will drive a large number of them back to your website.
Setting up a Google remarketing campaign is a great place to start because of Google's huge reach. With over two million websites, you can interact with your first-time visitors on YouTube, Gmail, Google Display Network, and more.
Wrap-Up
Generating leads and growing your business revenue is tough, but it is not impossible. You can use effective Business Lead Generation Strategies to create more leads for your business.
Using the right lead generation software for your business can help greatly to successful lead creation. For example, a lead search tool like Ad Hub Audience helps you to target and filter potential leads based on specific industries Then you can use this info to send customized emails to create more leads.
Wouldn’t you want to make more leads? Sign up for Ad Hub Audience now.
Frequently Asked Questions
What is lead generation?
Lead generation is the process of finding potential customers and getting them interested in your products or services. It involves using different marketing methods to collect their contact details, like email addresses, so you can connect with them and eventually make a sale.
What are the 4 L's of a lead generation strategy?
The 4 L's of lead generation are:
Leads – These are people who might be interested in your product or service.
Landing pages – These are web pages designed to capture a lead's contact information.
Lead magnets – These are things you offer, like free guides or discounts, to encourage people to share their contact info.
Lifecycle – This is how you stay in touch with leads and guide them through the decision-making process.
What are the 3 approaches of lead generation?
The three main ways to generate leads are:
Inbound – Attracting leads with content like blogs or social media posts.
Outbound – Reaching out directly to people through emails, calls, or ads.
Referral – Getting existing customers to recommend your product or service to others.
What are the best lead generation strategies?
Some of the best Business Lead Generation Strategies include:
Referral Programs – Ask customers to refer others.
LinkedIn Marketing – Create content and connect with prospects.
Follow-up Emails and Direct Mail – Send personalized follow-ups.
SEO – Optimize your website to rank higher.
Remarketing – Re-engage visitors who leave your site.
Chatbots – Use chatbots to capture leads on your website.
